What is needed is a new approach to the digital world. An approach designed from the ground-up, that natively imparts ownership on a truly digital level, within the data -- within the file itself. Imagine a society where you can pay your rent with a fractionalized version of a song that you wrote, or buy groceries with a piece of digital art that you own. Imagine trillions of connected, programmable files, with rights and privacy assigned at the file level. For content creators, for businesses dealing in digital products, or indeed any individual, company, institution, or government, the potential of such a system is vast, and as yet untapped.