The Data Problem has its roots in the problem of scarcity. If you can simply copy or duplicate an asset for essentially zero cost, it has no value (or at least none that can be utilised effectively). Up until now, the solution tried by purveyors or custodians of digital goods (e.g., movies, songs, photos, etc.) is to prevent them from being copied, in order to give them scarcity and therefore value. However, this is doomed to failure (and requires huge technical & legal efforts as well as manpower).